Global and China Touch Screen (Panel) Industry Report, 2013-2014

In 2013, the touch screen market was featured with fierce price war and far lower demand for touch screen laptops than expected. In the GFF field, many vendors, especially the ones in Mainland China, conducted expansion aggressively in 2012, but had to trigger a price war to seize customers in 2013. As a result, some vendors witnessed a significant decline in revenue, even the winners also paid a heavy price. The high-profit era of touch screens was gone for ever. The Mainland Chinese vendor SHENZHEN O-FILM TECH won the crown of laurels in the GFF field, but its gross margin fell by about 4%. The revenue of South Korean company MELFAS violently surged by 322% year on year, while its operating margin plummeted from 8.6% to 0.04% in 2013. MELFAS has expressly claimed its exit from some low-margin areas in 2014, which means that its revenue is expected to drop sharply. Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications" web site. View the report: Global and China Touch Screen (Panel) Industry Report, 2013-2014.